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BEIJING: Microsoft Corp is ratcheting up its efforts to tap into the burgeoning Chinese cloud computing market as the United States-based technology firm is scheduled to unveil new hybrid cloud capabilities in China in the second half.
In cloud computing, the public cloud is delivered via the Internet and shared across organisations. Private cloud is cloud computing that is dedicated solely to one organisation. Hybrid cloud is a solution that uses both public and private clouds.
Microsoft’s new hybrid cloud move comes after the company brought a new data centre region online in China in March, which means its cloud computing capacity in the nation has been boosted twelve-fold since 2014 amid rapid growth.
Li Ming, Azure China strategy lead and director of product marketing at Microsoft, said the company is dedicated to using its digital technologies to help both multinationals come to China and Chinese companies to go global, driving their digital transformation strategies.
Microsoft said its new hybrid cloud capabilities are based in part on existing Azure cloud services such as Azure Arc – an important component of Microsoft’s hybrid cloud strategy. Introduced in 2019, the service enables administrators to manage on-premises servers through the same interface that they use to orchestrate infrastructure resources in Microsoft’s public cloud.
For administrators, performing infrastructure maintenance tasks in a single, centralised interface can be more efficient than the traditional approach of using multiple tools.
Chris Tao, Azure business group leader at Microsoft China, said the hybrid cloud market in China has maintained a vigorous and rapid development trajectory.
Tao said the popularity of private cloud and hybrid cloud has always been an important feature in the Chinese market, which is quite different from other markets.
Most other regions around the world are dominated by public cloud and only supplemented by private cloud, but the consensus Microsoft has seen in the Chinese market is that, the government, enterprise industries, corporate customers and foreign companies are all very interested in the hybrid cloud strategy, Tao said.
To better meet local demand, Microsoft is bringing more hybrid cloud technologies to China. This is part of the US tech heavyweight’s broader, long-term commitment to the Chinese market.
Having been here for 30 years, Microsoft aims to better ride the next wave of the nation’s digital development.
Joe Bao, president of Microsoft China, said in an interview with China Daily earlier this year that the new data centre Microsoft launched in March in North China is the biggest one it has in the China market so far.